Following our last blog post here are 7 more quick and simple ideas for scientific marketing content creation.
1. Jargon buster
Every company, application area, and industry will have it’s very own jargon, acronyms and phrases. Create a jargon buster or glossary of terms to help your customers fully understand these terms.
If you are supplying products and use an intelligent part numbering scheme, or colour coding on your products then the explanation of your systems can make excellent blog posts.
2. Did you know?
Create “did you know?” content for your social media feed.
Do some research for interesting or often unknown facts, people, or events that are linked to your industry or your application areas. There are some great websites out there to give you inspiration, for example todayinsci.com or sciencealert.com.
3. Surveys, polls and the results
Surveys and polls allow customers to express their opinions and be part of the conversation. Moreover, people are curious about how their views line up with others.
Simple polls work as great engaging activities on social media platforms like Twitter, however longer surveys can form the basis of much more in depth content.
Surveymonkey have put together a really interesting guide on how to use surveys for content marketing - Ultimate Content Marketing Guide
Infographics are graphic visual representations of information, data, or knowledge intended to present information in a quick, clear and highly engaging format. Infographics are especially useful for scientific marketing content as they are ideal for taking complex information and making it easy to digest.
5. Case studies
Case studies make excellent content marketing pieces, they tell the world how amazing your products or services are with the use of proven results.
A good case study will go further than a simple testimonial by telling a story of how a real customer was able to overcome a problem using your help, and ultimately ensure that they were able to accomplish their goals.
Case studies are a story about the customer’s journey and should contain four key parts:
Who is the customer and what do they do?
What were the customer’s goals?
What were the customer’s pain points?
How did your product or service solve the problem and help the customer meet their goals?
Remember, as much as a case study should be a compelling story, you should use hard data to illustrate key points.
6. Online training courses
Many companies run training events on customer sites or when attending conferences, but are they making the most out of those pieces of content?
Online webinars and social media live events are a cost effective way to offer in-person training to your customers and prospects. They are great to promote across all of your marketing platforms.
Don’t wait for your customers to come to your technical department with questions and problems. Offer them the ability to sign up for introductory training when they initially make a purchase, and show your customer that you really value them.
SlideShare is a popular presentation and document sharing platform owned by LinkedIn. It allows you to upload your presentations and share them with the world.
Most companies have vast amounts of presentation material that can be easily and quickly repurposed as marketing content to be used on SlideShare.
When using SlideShare be sure to ensure your presentation has a good linear flow, unlike an in-person presentation a user guides themselves forwards and backwards through the slide deck. Ensure you have a compelling title and first slide, followed by a clear agenda of what slides are to follow and what the user will learn during the presentation.
Finally don’t forget by outsourcing your marketing content creation you can really accelerate your marketing activities in a cost effective and time efficient way.
Contact us to see how we can help develop your marketing content and campaign plans.
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