life science marketing
Why did you set up Polymorphic Marketing?
Having worked inside large corporates running marketing teams I have a real appreciation of how difficult it is to balance being creative with the need to track and analyze your marketing data, whilst also trying to cover off those day to day business needs. It’s a real challenge, and resource can often be overstretched.
I decided to set up Polymorphic Marketing in order to offer a boutique, personal and simple marketing service to science companies at a cost effective price. We offer a very flexible service, we can help alleviate pressure from your marketing team, create specific campaigns and content, or help develop and execute your complete marketing plan. We can support you with event planning and execution, we offer graphic design and print services, and we can even help you source promotional gifts and sales aids.
It was always difficult finding an affordable marketing agency that understood technical scientific products and applications. It could take valuable time and was often frustrating to brief a non-technical agency. We are a specialist science focused agency and we aim to speak the scientific language of both our clients and their customers.
Polymorphic means existing in different forms. As marketeers we create content that may exist in many different forms and to work across different platforms. We take a big idea and using content and collateral we spread that idea across a campaign.
There are few businesses that do a great job of atomizing content and fully realising the value of pieces. This is especially true in the science market, companies spend a great deal of time and money producing some really great research and application data, however, that data is often not fully utilised across a totally fleshed out marketing campaign. This is a real shame as it not only has a negative impact on conversion rates, but it can also devalue the efforts and budget for application groups.
We like to work with clients to develop their marketing funnel and campaigns to ensure maximum leverage from new and existing content.
What are the main advantages for a business to use a marketing agency?
Using an external agency will give your business a new injection of creativity, offering you a fresh external perspective on things, provide you with new dynamics and help spark new ideas.
Resourceful agencies have access to pools of talent through contacts, freelancers and wider networks. This will give your business access to an expanded network of contacts. Using a specialist marketing agency, such as Polymorphic Marketing, will not only give you an introduction to new contacts within the life science sector but also valuable vendor relationships and recommendations with supporting businesses.
Working with a boutique agency like ours gives you the ability to scale your marketing accordingly, giving you flexible and creative support. We can help add extra resource to boost elements of your existing strategy or help out your in-house marketing team, and if you don’t have in-house support then we can act as your marketing group.
The agility that an agency can offer you allows you to increase your marketing productivity in a highly cost efficient way.
“Richard at Polymorphic Marketing helped me clarify product positioning and develop the basis campaign. He has expert knowledge of marketing and how to apply it to filling a marketing funnel, driving a sales funnel, and ultimately delivering value to the customer. What is most unique to his skillset is the thorough understanding of the life sciences and scientific applied markets which is often missing from marketing agencies. He understands the various scientific personas and can take your basic concept to a full, well-constructed campaign to maximize exposure to the customer.”
- Senior Product Leader, Life Science Business
creative concepts . strategic planning . marketing planning . content audit . campaign development . media planning
digital marketing . social media management . voice of customer . event planning & execution
marketing training . graphic design . promotional premiums . product photography