Figure 3. Services
Polymorphic Marketing is uniquely placed to support your life sciences company with all your marketing and product management needs, offering both comprehensive services and expert consultancy.
We offer you comprehensive commercial support ranging from selecting the most effective elements for your marketing campaigns and crafting a winning marketing mix, to providing consultancy on the creation and enhancement of marketing strategies. Our services extend to product management needs, including gathering customer feedback (VoC), formulating product strategies and roadmaps, and brainstorming ideas for new product development. Regardless of your organisation's size, Polymorphic Marketing is here to help.
Strategic planning
Launch excellence
Media planning
Creative concepts
Business consulting
Market research
Content creation
Product lifecycle
Events execution
Aligning over 50 years of combined scientific and commercial experience, we can offer injections of creativity and fresh viewpoints to drive commercial success and catalyse new ideas.
Additionally, we provide customised training in marketing and product management for life sciences companies interested in exploring the advantages and methodologies of a structured and creative approach.
We bring a deep understanding of the life sciences industry, allowing us to speak the language of your customers and create impactful marketing strategies, optimise your product offerings, and maximise their commercial potential. Our product management services ensure consistency and impact, while our marketing communications craft compelling messages that capture attention and drive action, providing you a powerful and effective marketing funnel.
Figure 3a. Marketing funnel
Top of the funnel / Awareness stage
social media posts
video marketing
infographics
blog posts
SEM
Middle of the funnel / Consideration stage
product focused white papers
customer testimonials
eBook publications
nurturing emails
webinar series
case studies
Bottom of the funnel / Decision stage
e-com promotions
live client webinar
strategic offers​
“Polymorphic Marketing helped me clarify product positioning and develop the basis campaign. They have an expert knowledge of marketing and how to apply it to filling a marketing funnel, driving a sales funnel, and ultimately delivering value to the customer. What is most unique to their skillset is the thorough understanding of the life sciences and scientific applied markets which is often missing from marketing agencies. They understand the various scientific personas and can take your basic concept to a full, well-constructed campaign to maximize exposure to the customer.”
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- Senior Product Leader, Life Science Business
Polymorphic Marketing partners with SciLeads, an online platform that allows for keyword searching to identify potential scientific prospects and key opinion leaders.
creative concepts . strategic planning . marketing planning . content audit . campaign development . media planning
digital marketing . social media management . voice of customer . event planning & execution
marketing training . graphic design . promotional premiums . product photography