Figure 3. Services
Polymorphic Marketing will help select the best campaign elements and create the right marketing mix to help you reach your goals.
No matter how large or small your organisation we can help develop outbound campaigns or inbound marketing.
We strive to give your business a new injection of creativity, offering you a fresh external perspective on things, provide you with new dynamics and help spark new ideas.
We offer bespoke marketing training for science and technology companies who want to learn more about the benefits of a structured and creative marketing approach.
Offering life science market knowledge and technical understanding, we speak the scientific language of your customers with the aim of providing you a powerful and effective marketing funnel ensuring maximum leverage from both new and existing content.
Figure 3a. Marketing funnel
Top of the funnel / Awareness stage
social media posts
Middle of the funnel / Consideration stage
product focused white papers
Bottom of the funnel / Decision stage
live client webinar
“Polymorphic Marketing helped me clarify product positioning and develop the basis campaign. They have an expert knowledge of marketing and how to apply it to filling a marketing funnel, driving a sales funnel, and ultimately delivering value to the customer. What is most unique to their skillset is the thorough understanding of the life sciences and scientific applied markets which is often missing from marketing agencies. They understand the various scientific personas and can take your basic concept to a full, well-constructed campaign to maximize exposure to the customer.”
- Senior Product Leader, Life Science Business
Polymorphic Marketing partners with SciLeads, an online platform that allows for keyword searching to identify potential scientific prospects and key opinion leaders.
creative concepts . strategic planning . marketing planning . content audit . campaign development . media planning
digital marketing . social media management . voice of customer . event planning & execution
marketing training . graphic design . promotional premiums . product photography