The Relationship between Product Management and Marketing: Key Alliances for Commercial Success
Product management and marketing are interconnected, the harmonious synergy between them is essential for a company's success
Unlock Your Brain - Overcoming Creative Blocks
While creative blocks can be challenging, they are not insurmountable. Here are ten strategies to break through your creative block
Artificial Intelligence and Scientific Marketing Content
Can (and should) you use AI to create your scientific marketing content? Learn more about the pros and cons of AI content generation tools
Retain, Develop and Grow
Learn more about retention marketing strategies, techniques and ideas for life science marketing
Creating the Right Chemistry - Sales and Marketing Alignment
Alignment across your sales and marketing teams can improve conversion rates. So what steps can you take to create the best team chemistry?
How can competitive matrix charts help develop your positioning?
Matrix diagrams are widely used in marketing planning and positioning, they provide an effective tool for visualising complex relationships